Adding excitement to fintech

While it’s a niche category, payments is really the backbone of digital commerce. Our senior designers, payments industry writers, and copywriters work closely with Stripe’s content and marketing teams to create materials that attract, engage, and educate their various audiences.

Augmenting Stripe’s internal resources

Estimated at $2.33 trillion, the payments market grew exponentially during the pandemic. While Stripe has a major slice of that pie, it didn’t have the share of voice it needed in the conversation or the workforce to generate content. They also found that their heavy emphasis on longform content was tending to neglect the portion of their audience that was time-starved and just needed quick hits.

A high speed engine for short form content

Pinwheel helped expand Stripe’s capacity to generate high-quality thought-leadership and customer education quickly. We did this by converting the longform content — cutting it down, reorganizing it, and making it highly visual. They then used these upgrade more engaging short form pieces in email and social as well as sales enablement and PR.

Trusted partner in all things content

Over the course of several years, Pinwheel became a trusted partner to the internal content, brand, and marketing teams at Stripe that they could depend on for fast turn times and high-quality, needle-moving work.

Part of the journey
What we did

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