While it’s a niche category, payments is really the backbone of digital commerce. Our designers and industry writers work closely with Stripe’s content and marketing teams to create materials that attract, engage, and educate their various audiences.
Augmenting Stripe’s internal resources
Estimated at $2.33 trillion, the payments market grew rapidly during the pandemic. While Stripe has a major slice of that pie, it didn’t have the share of voice it needed in the conversation or the workforce to generate the content they needed to drive that conversation. They also found that their heavy emphasis on longform content was tending to neglect the portion of their audience that was time-starved and just needed quick hits.
A high speed engine for high quality content
Pinwheel helped expand Stripe’s capacity to generate high-quality thought-leadership and customer education quickly. We did cut downs and reimaginings of the longform content, which they then used as quick hit social media graphics and sales enablement pieces. We also helped to augment their brand design resources to create several high profile guides.
Trusted partner in all things content
Over the course of several years, Pinwheel became a trusted partner to the internal content, brand, and marketing teams at Stripe that they could depend on for fast turn times and high-quality, needle-moving work.
Part of the journey
Awareness • Consideration • Engagement
What we did
Videos • Case Studies • Collateral • Illustration • Longform Guides • Infographics • SEO Article Imagery
