Our company

Our team is your team

Pinwheel is a group of highly experienced and very friendly senior-level creatives who’ve worked on brands across just about every industry, communication channel, and marketing platform — under all kinds of constraints.

Agency in a nutshell

  • Launched in 2014
  • 90% virtual
  • Highly adaptable
  • Staffed with industry verterans who love the work
Pinwheel Team

It was July 2014

After spending 20+ years working for and with multinational ad agencies, Todd Anthony started Pinwheel to be a counterpoint to that big agency model. Instead of hiring juniors and working them to death, we’d hire senior-level people and advocate for work/life balance. Instead of having rigid processes and myriad layers, we’d adapt to our clients and have them work directly with the talent. Instead of relying mostly on full-time employees, we’d hire freelance industry experts who know the client’s industry  already. The clients liked the approach.

What we are today

We are 30+ writers, designers, editors, strategists, SEO experts, and developers from all around the country (and Europe) who thrive in ambiguous and fast-paced environments. We meet our client marketing partners where they are, organize around their goals, and work hand in glove with them to move the ball forward.

What you get

With senior creative talent, you get a better client experience with smarter ideas, less static in projects, fewer cycles, and quicker turnarounds. We help make you (and your department) look like heroes.

Our people

Meet the team

We’re the same creative talent, strategists, and project management brains you’d pay top dollar for at big shops. 

Todd Anthony

Founder, Head of Strategy

Rower, delicatessen aficionado, beginner sketch artist, hot sauce purveyor, dad

Sarah Archambault

Sarah Archambault

Editorial Director

Beach bum, women’s surf club founder, dog mom, coffee house junkie, vintage lover

John Bukowinski

John Bukowinski

Creative Director, Design

Daily sketcher, avid cyclist, veggie grower, dad, pond hopper, tree-hugging nature lover

Melissa Harris

Melissa Harris

Head of Operations

Author, baking aficionado, supermom (to humans, cats, and dogs), boxer, preemie parent advocate

Laura Scholes

Laura Scholes

Creative Director, Copy

Podcast producer, cello novice, mom, runner, cooking enthusiast

Our deep bench of collaborators

Every collaborator is handpicked for their talent, integrity, reliability, and industry knowledge. 

They take a front seat on client projects and are niche experts across a broad range of industries — from consumer finance, healthcare, and recruitment to technology, fitness, and insurance. Many of our contractors have been with Pinwheel since day one (some have even joined us in-house). And we’re always adding hot new talents to the crew.

Ben Luthi

Writer

Bev O’Shea

Writer/Editor

Blake Kesemeier

Creative Director/Copy

Brianna McGurran

Writer/Editor

Emily Dougherty (Yost)

SEO & Analytics Specialist

Emily Starbuck Gerson

Journalist/Writer

Gayle Sato

Writer

Geoff Williams

Journalist/Writer

Jamie Johnson
Jamie Johnson

Writer

Jenn Brozic
Jennifer Brozic

Content Marketing Writer

Jeremy Milford
Jeremy Milford

Motion Designer/Video Production

Jessica Ullrich
Jessica Ullrich

Writer

Jim Akin

Writer/Editor

John Egan
John Egan

Writer

Karen Axelton
Karen Axelton

Writer

Katie Freathy

Senior Designer

Kim Porter
Kim Porter

Writer/Editor

LaToya Irby
LaToya Irby

Writer

Louis DeNicola
Louis DeNicola

Writer

Louise Shanahan

Writer

Marianne Hayes

Writer

Marielle Leon
Marielle Leon

Content Strategist/Senior Editor

Mel Jones Stubbins
Mel Jones Stubbins

Writer

Robin Walters

Writer

Stephanie Colestock
Stephanie Colestock

Writer

Taylor Samuel
Taylor Milam-Samuel

Writer

Tim Maxwell
Tim Maxwell 

Writer

Our values

Dedicated to the work

If you want the agency “smoke show” with the fancy duds and swanky office, we’re not the shop for you. We’re creative thinkers who live for the work, love overcoming challenges, and truly enjoy helping  clients be more successful as individuals and as companies. We listen harder and dive deeper than other agencies can, or are willing to.

Acting with integrity

We choose our clients as carefully as we choose our team. Because in the end, how we do business — and who we do business with — is a reflection of our character. And character is all we really have in life. We tell the truth and do the right thing, even when it’s inconvenient, uncomfortable, or expensive. We never try to “persuade” you to do anything that’s not wholly and completely in your best interest.

Say hi!

Let’s set up a call. We’ll listen carefully and offer our honest perspective.