America’s leading credit bureau, Experian, wanted a way to create more educational content while maintaining its reputation as a brand consumers can trust. In 2017, they reached out to Pinwheel to support their blog’s content engine.
Full-funnel content support
We recruited and trained a diverse group of expert finance writers from around the country and developed a system that could provide well-researched articles and expert videos each month. We also partnered with education company Ziplines to develop a branded, 45-minute interactive education course and companionate eBook that helps anyone improve their credit IQ for free.
Outcome: total category domination and eye-popping ROI
Today, Experian dominates the credit bureau category, is a leading voice in the “Your Money Your Life” Google Search category, and is frequently found in the top five search results for common finance terms.
Part of the journey
Awareness • Engagement • Conversion
What we did
Content Engine, Articles, Videos, Online Education Course, Article Graphics
Sample articles
9 Mistakes to Avoid When Using a Credit Card
By Brianna McGurran
What Is an APR?
By Ben Luthi
TSA PreCheck vs. Global Entry vs. CLEAR: What’s the Difference?
By Taylor Medine
How to Use the Equity at the End of Your Car Lease
By Gayle Sato
What Is Pet Insurance?
By Karen Axelton
Is Identity Theft Protection Worth It?
By Louis DeNicola
