R-Zero

While the world struggled with the day-to-day challenges of adapting to the Covid-19 pandemic, organizations started coming to terms with a newfound responsibility: the health and safety of customers and employees. 

R-Zero created a UV-C device that zaps all microorganisms in a room at the same time while its intelligent platform continuously collects data and tracks usage of the device. With the health landscape changing rapidly, R-Zero needed to evolve its story and get it out into the world through myriad sales materials, articles, social media and more. At the same time, they also wanted to morph the look and feel of the brand. 

Pinwheel worked at the microscopic level to understand the complex science involved and tell that story to a non-scientific audience of school administrators, facilities managers, hotel managers and so on.