What We Do
We deliver momentum
We’re not pitching magic beans. We know how to help companies grow, and it all starts with a keen understanding of your audience and a strong brand. We work with marketing leaders to establish the foundation, build a system, set a strategy, develop a plan, and methodically execute to deliver the numbers needed to brighten the CEO’s day.
Strategy, design, copy, project orchestration — it all comes together as a single motion pushing your company towards its goals.
Growth Marketing
Foundational marketing: building awareness, educating the market, generating leads, and nurturing interest, all while building your brand — because that’s the helium that keeps all your metrics high.
Strategy • Campaigns • Collateral • Website • Social • Email • One-Sheets • Animation & Video • Sales Tools
Longform Content
We create many other kinds of longform content for lead gen, customer engagement and customer retention.
Guides • Thought Leadership • Reports, Case Studies • White Papers
SEO Content
The Pinwheel SEO Content Engine can deliver eyeballs from search and engagement from visitors while positioning you as the industry expert — all while boosting your page rank.
SEO Strategy • SEO Content Briefs • SEO Articles & Blogs • FAQs
Our Products
The CMO Playbook
Get a 360-degree analysis of your marketing and customer journey from awareness to conversion and beyond. Every platform and every channel. We’ll look at brand strategy, brand fidelity, platform tactics, best practices and look for compelling theories to test. We show you the full experience your customers are having. The audit results then inform a step-by-step playbook to optimize performance.
We’ll answer questions like…
- Are you following best practices in all channels?
- Do you sound credible and trustworthy?
- Are you answering “What’s in it for me?”
- Are you being consistent in your storytelling?
- Are you on-brand?
- Are you being clear?
- Are you engaging?
- Are you making it easy for our customers?
Content Impact Analysis
Organic search drives nearly 40% of site traffic across finance, healthcare, technology, and professional services. But to boost organic visibility, your brand needs a website packed with optimized content and a steady stream of expertly-written “helpful content,” like blogs. Our Content Impact Analysis, fondly called CIA, takes a deep dive into site performance — from landing pages to editorial content. Then, we’ll create a customized roadmap that identifies (and prioritizes) areas for improvement.
You get:
Technical site audit
Editorial content audit
Editorial process audit
Tactical recommendations to boost site rank, accessibility, and readability
Content recommendations to close editorial gaps, create helpful content that ranks, and streamline production
Messaging & Story Playbook
Every product and brand needs a messaging playbook. It helps companies tell one consistent story across all of their divisions, platforms and channels. This builds brand trust and helps the brand develop power and momentum in the marketplace.
- Central theme and plot summary
- Core narrative and central conflict
- Characters
- Setting and backstory
- Benefit descriptions
- Feature descriptions
- Headlines
- 30, 50, 100 word summaries
- Supporting information and resources
Brand Voice Guide
Brand voice defines the language the brand uses and the personality it projects when it tells its story. By using a consistent voice, your audience will get a strong sense of who you are as a brand. Over time, this helps establish trust, believability, and likeability.
We’ll cover:
Brand persona
Brand voice attributes
How to channel each attribute
What brand sounds like
Questions to ask yourself
How to modulate the tone in different situations
Brand voice guardrails
Examples of the voice in action
Content style guide
SEO Content Engine
Editorial content is how you win at driving organic traffic to your site. Attract millions of pre-qualified prospects through articles, blogs, guides, FAQs, and other types of SEO-friendly content. Engage them in an authentic way, build trust, and establish your expertise. Plus, it’s great sales enablement and social media fodder. Pinwheel’s customizable SEO Content Engine combines speed, quality, AND volume to create human-written content that ranks.
You get:
- Up to 120 articles/month (net new, refreshes, optimizations, etc.)
- Streamlined editorial process
- Project management
- Editorial content strategy
- SEO strategy & keyword planning
- SEO content briefs
- Writing & editing
- Writer recruitment & management
- Quality assurance
Video Content Engine
To rank on Google, you need more than the written word. You also need video. Video can increase your organic traffic by an average of 157% and boost your conversion rate by 80%. It also allows your brand to show up in the second most popular search engine: YouTube. Pinwheel creates a highly efficient and affordable process for delivering entertaining, high-quality content videos to augment your written content, elevate your brand and help your audience.
Everything is custom:
Script
Custom template
Intro/outro bumpers
Music sting
SFX
Talent
Custom animations + graphics
Stock footage
Titles
The WheelHouse (Production Studio)
Channels, platforms, and formats, oh my. There are just so many places your messages need to be sent these days, the production steals precious creative time from your resources. Pinwheel’s WheelHouse does the heavy lifting for you with an affordable, flexible model that retrofits to your specific needs. Fast, accurate, reliable and entirely US-based.
It includes:
- Account manager
- Creative director
- Flexible team
- Five-star quality
- Fast turnarounds
- One-stop-shop for all deliverables (video too)
- Flexible pricing
After partnering with Pinwheel on content for less than a year, LendingClub has seen a 14% boost to web traffic to their Resource Center blog content.
“I love that Pinwheel only hires expert talent — the work quality is unparalleled.”
— John Kim, Content Marketing Manager, Experian
“Since your team started working on Checkr articles we’ve seen a +70% YOY increase in organic traffic and a +20% increase in organic prospects.”
— Sara Korolevich, Head of Digital Content, Checkr
Fast-acting relief for marketing pain points
You can plug us in anywhere. Awareness, acquisition, consideration, conversation, loyalty, retention — whatever your company calls it, we’ve done it for eons. When you’re strapped for time, short on resources, buried in meetings, and on the hook to meet unrealistic KPIs, we’re there for you. Minimal oversight required.
