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The Thinkery
We have an unusual way of looking at the world. Here are some of our ideas, observations and unapologetic rants.
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Branding
Content Marketing
Creative Process
Creativity
Fitness
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Interview
Storytelling
Wellness
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Published
Mar 16, 2023
Creativity
The creative paradox. Why companies simultaneously want creativity and stifle creativity.
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Published
Dec 20, 2022
Storytelling
Eric Eisenberg on the power of a great brand voice.
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Published
Aug 27, 2022
Content Marketing
Brand Storytelling Step #3: Define the role your company is playing
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Published
Aug 26, 2022
Content Marketing
Brand Storytelling Step #2: Create a snapshot of your audience
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Published
Aug 25, 2022
Content Marketing
Brand Storytelling Step #1: 20 Questions to help you understand your audience
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Published
Jan 20, 2022
Interview
David Riemer on the Art of Storytelling for Startups
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Published
Jan 12, 2022
Storytelling
The insider’s guide to creating a powerful brand story
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Published
Mar 31, 2021
Interview
Creative Director David Swope on the state of the Industry
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Published
Mar 10, 2021
Interview
Shane Reilly: The secret to launching new startup brands is knowing where you are in the process
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Published
Jan 26, 2021
Interview
A Conversation With Creative Director David Swope
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Published
Nov 20, 2020
Content Marketing
David Burn on the necessary insanity of copywriters and the power of gutsy brands.
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Published
Oct 1, 2020
Creative Process
Paul Burns on the Critical Importance of Creative Briefs
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Published
Aug 15, 2020
Content Marketing
9 Secrets To Getting the Best Work From Your Creatives
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Published
Jun 23, 2020
Wellness
The State of Marketing 2020
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Published
Jun 11, 2020
Content Marketing
12 Qualities of Good Creative
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Published
Apr 15, 2020
Health
Be safe, don't touch yer face!
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Published
Oct 24, 2019
Fitness
Ten trend lines in these strange times
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Published
Oct 2, 2019
Content Marketing
The Dangers of the Hallway Test
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Published
Aug 23, 2019
Content Marketing
11 Pro Tips for Giving Feedback on Creative
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Published
Oct 4, 2016
Content Marketing
How to write briefs that lead to breakthrough creative ideas
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Published
Sep 9, 2016
Branding
10 Keys to a Trustworthy Brand (or “how to stop your company from sabotaging itself”)
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Published
Dec 5, 2015
Content Marketing
Copywriting and woodworking have much in common
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Published
Sep 15, 2015
Content Marketing
The copywriting opportunity
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Published
Jun 30, 2015
Content Marketing
Death by fire drill
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Published
Jun 18, 2015
Content Marketing
Don't Hire A Writer
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Published
Jan 3, 2015
Branding
The Society of Corporate Decency
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Published
Sep 11, 2014
Branding
Standing Out in a Mob
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Published
Sep 8, 2014
Branding
Why Does Storytelling Work In Branding?
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Published
Aug 27, 2014
Branding
The Power of Brand Storytelling
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Interview
Shane Reilly: The secret to launching new startup brands is knowing where you are in the process
Content Marketing
9 Secrets To Getting the Best Work From Your Creatives
Content Marketing
12 Qualities of Good Creative
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