A comprehensive
analysis of your brand

You get a 30-page professional diagnostic including:

Brand visibility

How discoverable your brand is across search, AI, and digital channels.

Positioning & messaging

How clearly your story differentiates from competitors.

Customer sentiment

Analysis of reviews, social conversations, and trust signals.

Competitive landscape

Where competitors are winning attention, and where your opportunities lie.

AI search readiness

How your brand shows up in AI-generated answers and modern discovery.

Growth opportunities

Prioritized recommendations to strengthen your brand and accelerate growth.

Results are informed by Pinwheel’s proprietary brand framework developed from working with some of the world’s biggest brands.

Methodology

Brand is not what you say it is, it’s what the audience says it is. This system reads your website, public reviews (Trustpilot, Google, Glassdoor, etc.) press coverage, social footprint, and your competitive set. Then it scores you against a ten-dimension framework. The results are then run with our proprietary “Human Weather Framework,” which covers why your buyers might be hesitating, what they may be confused about, what their fears are, and what their hopes are. Finally, it develops recommendations based on the leading theories of modern marketing.